Risk underlies comfort
When we work together we need to be prepared for uncertainty. If you want to grow, remodel or expand, you must be prepared for change, or be prepared to change yourself. To be successful in today's market your products need to be remarkable, and nothing remarkable has ever come from following the status quo or playing it safe. Fortune favours the bold because the bold take risks, and that's what is required to breakthrough. It's about making tough decisions and being in uncomfortable territory.
Pushing past comfort zones allows you to explore new opportunities. It’s part of the necessary evolution for a business to not only survive, but thrive in competitive markets. How do you know what’s possible without testing what's possible? This doesn’t automatically mean radical change, but if you're not slightly uncomfortable with your ideas it’s a clear indicator you haven’t stretched out far enough yet.
Developing options:
Every brand needs options, it’s necessary for maintaining flexibility in growth. Knowing your options regardless of your market position places you in a stronger position - if not for leverage alone, because change in any market is inevitable. Having knowledge of your options can open new pathways to success, however making changes under desperation rarely works out.
Pushing past comfort zones allows you to explore new opportunities. It’s part of the necessary evolution for a business to not only survive, but thrive in competitive markets. How do you know what’s possible without testing what's possible? This doesn’t automatically mean radical change, but if you're not slightly uncomfortable with your ideas it’s a clear indicator you haven’t stretched out far enough yet.
Developing options:
Every brand needs options, it’s necessary for maintaining flexibility in growth. Knowing your options regardless of your market position places you in a stronger position - if not for leverage alone, because change in any market is inevitable. Having knowledge of your options can open new pathways to success, however making changes under desperation rarely works out.